Safest Car Color Paint

White Cars The Most Popular in 2013

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Update: This article has been updated for 2013. The newest part of this article is below, with the 2012 article following.

Have you ever taken the time to consider what color of car seems to be the most common or popular? There are a lot of distractions on the roadways, but most people have probably noticed that there are certain colors that are more popular than others. In fact, if you’ve really paid close attention, then you’ve probably noticed that the most popular color of vehicles on the road is White. I’m sure that if you asked the paint technicians at any of our auto body repair shops here in Chester or Montgomery County, you would probably get the same answer.

White Cars Were The Most Popular in 2013

According to a recent study done by one of the leading car coating companies, PPG Industries, 2013 marked the third year in a row that white was the color of choice for most drivers. Silver and black are also popular. In fact, they tied for second, but white is still number one with 25 percent of all new vehicles being painted white. There are many possible reasons that white is the most popular color, but one of the most obvious reasons is that white is also the safest color on the road.

Are White Cars safer in Bad Driving Conditions?

According to recent studies, the safest color of vehicle to avoid an accident is white. White is considered to be the most visible color on the road for almost every driving condition, except for snow, of course. Silver is also a popular choice for safety purposes, but it is less visible in fog, as well as at dusk, which means white comes out on top. White also reflects light well compared to other colors, especially at night, which means it’s usually easier to spot.

White tends to stand out better against the dark color of the road. Also, based on studies of fender benders, black vehicles are 12 percent more likely to be involved in an accident during the day than a white vehicle. Meantime, at dusk, a black car is 47 percent more likely to be in accident than a white car at the same time. < br/>
Consider the following driving conditions and why white may be safer:

  • Weather – white is the most visible color in any driving condition except snow.
  • Lighting – white shows up the best under all lighting conditions, including in the dark.
  • Time of day – white is more easily seen during sunrise, midday, sunset and night driving conditions.

What Does a White Car Say About You?

According to Environmental psycology expert, Sally Augustin, if you own a white automobile, you are more likely to show an elegant and modern face to the world, which is why many of the worlds top brands are drawn to white (think Apple). While in some parts of the world, white is associated with death, in the US we typically associate white with honesty and purity.

Of course, just because someone drives a white car does not mean they are honest or have a better sense of taste than anyone else. I’m sure there are plenty of people living in Arizona that prefer a color other than white, but base their decision to drive a white based on comfort more than psycology (Arizona heat….dark car….ouch!).

Maybe You Should Try White

If you’re in need of a touch up because of an accident, no matter what color car you drive, then come see the auto paint color matching experts at any of our 8 locations in Chester County and Montgomery County PA. We have the color matching process down to a science and we’ll make sure your vehicle looks like new again.

If safety and visibility are your top priorities, then we can also give your paint job a completely new look, including painting it white. Whatever paint job you want our auto body paint shop can get the job done right. So give us a call or come by and see us today.

The content below was originally written in 2012 and has been updated above

Although the idea is not accepted by everyone, there are a number of tendencies and studies that point to the fact that some car colors are safer than others. There are a number of variables that need to be taken into account such as weather conditions and the time of day, but overall light colors such as silver and white are accepted as the safest car colors.  This is because bright and vibrant colors reflect more light than darker colors, making them easier to be seen even at a further distance. The United States National Safety Council says that the safest car color is “one that is highly visible in the widest range of lighting, weather, and vision conditions.”

There are a number of studies that have supported the idea that lighter colored cars are safer than darker ones. One study done by the University of California showed that drivers react differently to car colors because car colors influence their judgment of the distance between themselves and other cars. The study found that colors such as blue and yellow made cars seem closer while gray made them seem further away. Besides judgments of distance, psychological studies have showed that color affects behavior – that we react differently to certain colors. Some colors may encourage us to react more aggressively than others.

In another study held by Daimer Benz, it was found that the color conspicuousness of cars (the extent to which a color attracts attention or notice) had a wide range. White was found to have a conspicuousness level of 86%, but colors such as black, dark red, and blue were found to be as low as 4%. Similar to the Daimer Benz study, which showed that lighter colored cars attract more attention, a study at the University of Auckland in New Zealand linked car color to rates of injury causing accidents. The study showed that those who drove brown cars were at the highest risk of sustaining an injury in a car crash. Colors such as black and green also showed a higher risk of involvement in injury-causing accidents. While darker colored cars were linked to the highest risk for drivers, those who drove silver cars were shown to have the lowest risk. It was found that those who drive silver cars are half as likely to be involved in accidents leading to injury than those who drove dark colors such as brown, black, or green.

Colored cars are better than darker when it comes to visibility. When it comes to which color car is the best, there are many factors that come into play that may make one car safest in one situation and another car safest in another situation depending on a number of variables such as background color, weather conditions, lightness, and time of day.  For example, the visibility of a white car, which has the highest visibility at night as well as the highest visibility in uniform light, is less visible against clouds, snow, fog, or a bright sun. In these situations it is thought that a yellow car is better because of its high visibility (but if you want to avoid a ticket you may want to avoid abnormally bright colors such as yellow.) Although silver is thought to be a good color because it is not found in nature, it is also difficult to see against a sunrise or sunset. It is thought that red is the least visible car color and it is known that people have poor peripheral detection of red.

Note: Although having a certain color car may make you more visible to others, it is still important to watch the road, and pay attention to your own driving as well as that of others. Car color may increase or decrease the visibility of your car to others, but if they or you are not paying attention, car color will have no influence on the outcome. If the safety of car color is important to you it is best to choose a light color, but do not expect this to ensure your safety, or to prevent you from being involved in an accident.


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